The fast food industry Essay
The fast food industry has been growing more and more every year. There is a fast food restaurant in every corner. Since fast food is becoming so popular more and more people chose to go to a fast food restaurant daily. Fast food is a continuing growth industry in our country. Fast food restaurants continue to increase their popularity by lowering their prices and providing faster service for their customers. There is a huge competition between fast food restaurants and how they advertise can effect the business.
There are many reasons as to why fast food has become so popular. One of the main causes is the simplest of them all, laziness. One of the main causes for the popularity of fast food is advertisement. There are fast food restaurants being advertised of billboards, at some schools, on the internet, and on television.
Most fast food advertisements are directed to young people because they are easily persuaded. According to Haugen, young people in America are bombarded with advertising every day. A young person does not usually think of their health or other important factors that could become of eating fast food constantly, they just think that itâ€™s what they want because they saw it on the television. Haugen states, â€œMarketers reach them through commercials on television and also through ads in magazines, on billboards, on the internet and even in the bathroom stalls at schoolâ€ (Haugen 2008). It seems that there is no escape from fast food marketing for children.
It is everywhere they turn. It is sad that advertisement companies have found so many ways to get to children to make them want to consume their product because for most of them it results in obesity. One of the most successful advertisement products comes with the kidâ€™s meal, the toy. Many children insist on their parents buying them that meal, from that particular fast food restaurant, because they want the toy that comes with the kidâ€™s meal. Since fast food has become so popular it has resulted in obesity for many children. The children are drawn to the fast food because of the toys that come with the meal and how it is advertised to be more appealing to children. Since the effect of fast food on children has been so drastic many fast food restaurants now have healthy choice kid meals that come with a toy as well. This could be a great alternative to help children eat healthy.
Since many people have such demanding schedules they resort to fast food. According to Simplicity of Thinking, the main cause for the current expanding of fast food restaurants is that they fit with the needed speed of living everywhere (SOT 2011). This means that with an individuals busy schedule they do not have enough time to prepare a meal in the morning so they resort to fast food. An example given states that throughout the day an individual may sometimes resort to fast food more than once in order to make their life easier. Fast food makes it possible to eat on the go and live life uninterrupted. According to Think Free, since the popularity of fast food has grown people have become addicted to fast food. Eating fast food develops the habit and addiction to this kind of food (Rokotmivo 2009). the secret recipes of fast food restaurants have hidden components, regardless if they are healthy of not, they are always included in the meal.
This is what makes each fast food restaurant distinct from another and makes you want to return to that same one to get that same taste that you have become addicted to. For example, getting a cheeseburger from Burger King will taste different than ordering a cheeseburger from Carls Jr. even if it is ordered with the exact same condiments. This is because of the secret ingredient that each burger has that sets it apart from other fast food restaurants. When people are addicted to fast food they will find natural and typical food less delicious and no longer satisfies their needs. Having fast food be an easy resort to cooking a meal and taking someones time away from them it has caused it to become more popular and has still effected many people in having a poor diet.
Fast food is not just convenient it is also inexpensive. According to Food for Thought, a new national study of eating out and income shows that fast food dining has become more popular with lower income families (FFT 2002). Fast food has become more popular with those of lower income families. With the specials and the great deals like the dollar menu it is less expensive than preparing a meal for some families. This results in more people going to fast food restaurants. If some fruit at a grocery store costs a dollar or sometimes maybe more, people would rather go to a fast food restaurant and get something more filling like a cheeseburger off of the dollar menu. With the economy so bad it is easy to see why many people resort to fastÂ food over going to the grocery store. It is not only easier but in some cases it is less expensive.
One of the main causes for the popularity of fast food is that people are simply lazy. It is true that many people havve the time and the means to cook a decent meal for themselves or their family but they resort to fast food simply because it is an easy alternative. Why is there a need to cook when it would be faster to just go to a fast food restaurant since there is one at almost every corner and order something. The lazy factor of many people has resulted in obesity. Fast food also makes a persons body want to be less inactive. After eating something from McDonaldâ€™s an individual would most likely want to take a nap or just relax and watch a movie. The effect that fast food has on the body is never good, whether its laziness or obesity.
In conclusion, the cause of the popularity of fast food is great advertisement, its easy and fast, and people are lazy. The effects of fast food has resulted in it being everywhere, whether its advertised on television, on billboards, or in schools, and found on every corner. Fast food has led to many people being obese and addicted to the unhealthy choices they offer. The more popular fast food has gotten the more fast food restaurants are being built to reach the demands of society. Fast food for some people can rule their lives.
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